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Sweets and snacks industry "sweet hot"

Post at: 2016/8/13

Hot summer, many manufacturers still can not stop the media and for the cause of sweet candy snack add a fire of enthusiasm. Recently, the "Internet + channels" as the theme of the 2016 Chinese sweets and snacks Exhibition Beijing Forum was held in Beijing. Food, electricity supplier gather large coffee, to better promote the healthy development of the industry healthy, to further promote capacity building under the new situation and the whole channel, to jointly plan future channels driven transformation and upgrading of development of the food industry.

The next outlet, "Internet + food"

With the advent of the mobile Internet era, more and more young people and even old friends have become part of the "mobile phone overuse." Some play micro-channel, and some play games, some online shopping by App. Today, consumers in the electricity business platform for one-stop shopping that day they need food and drink, has increasingly become "routine." With a lot of sweets and snacks companies electricity supplier shop and other Internet channels to achieve a rapid transformation of sales, a substantial increase in sales of a single product, and train a number similar to brown sugar plum, nougat, meat, muffins and other Internet explosive product.

A data suggest Lynx shop sales in 2015, "two-eleven" top three of approximately $ 500 million. In general, a traditional channel distributors with annual sales of more than 20 million already count the size of the Internet channel electricity supplier does give the industry a surprise. Since sweets and snacks consumer demand, high repetition frequency of consumption, the product "small is beautiful" younger customer groups and other reasons, and thus be more easily achieved by the electricity supplier shopping online shop. In the major electricity supplier platform, sweets and snacks electricity supplier shop, as a group of the most active, high-profile.