Confectionery industry was developed nine new trend

Today, the world has gone beyond the candy kind 12000, and our sales of candy but not beyond 3000 kinds, many of them a lot of "Exotic products." Our unique intellectual property and patent products abound. Many of the world's leading confectionery companies regard the new large-scale research and development enterprise born preemptive strategy. In China, from the overthrow of the candy industry is basically outdated now also have to re-shape product development hands.

With the integration of science and technology and the improvement of the world economy, China's candy industry ushered in an unprecedented opportunity to carry out. I think that the future of the candy industry new research and development has the following nine trends:

First, the product of nutrients. Since 2008, China's population structure has undergone changes root nature, urbanization has reached 49.6%. People on candy consumption characteristics must come from the type conversion to leisure consumption demand also from the taste demands shift to nutrient demands.

Second, the formulation of sugar-free. National Bureau of Statistics show the material, starting from the end of the century, China formally entered the aging stage, which makes the composition of the candy recipes has also undergone a change. More and more consumers will be more choices of some sugar-free confectionery product formulation.

Third, consumption of convenience. Form of consumption over from hunger and cold-type leisure and to enjoy the type of transition, it also gives candy companies put forward higher request in new research and development food design.

Fourth, packaging and characterization. Leisure candy important consumer group is "80" and "90." They prefer products have characteristics. Packaging is able to attract the new generation characteristics of the consumer group Center factors.

Fifth, the function of the hybrid. In today's high-tech, whether mobile or rest some products, there is a unique point - the function of the hybrid. Yake sugar such as vitamins, is the best performance of the hybrid function.

Sixth, the size of the mini. Women who consumed 15 to 35 years old consume candy casual segment is the main group. They request the product widely tendencies "mini." Girls getting smaller and smaller packages, to be filled with things outside, but more and more, so the candy will be toward the mini size of carry.

Seventh, taste diversity. Diversified tastes has always been an important direction to extend many new research and development of food industry, confectionery industry is no exception. How to maximum satisfaction level consumer demand for different flavors of candy companies must, where appropriate, issue.

Eighth, raw naturalized. 2008 food industry crisis and the trust of many well-known brands into "quality gate", so that consumers pay more attention to food safety, therefore, the raw material naturalized new R & D will be stingy to differentiate between the candy business operations.

Ninth, feature customization. According prestige agency statistics, China has overtaken France in 2008, the consumption of luxury goods become the second country in the world, behind only Japan than 8%. Thus, in the development of new products on the candy, to carry out high-end features customized direction; in the channel can be customized hands from wedding candy; capable hands category aspect from chocolate.